Developing Your Small Business Marketing Plan

Along with your business plan, your small business marketing plans is only of the most important long-term plans you’ll make for your small business. Some small business owners choose to ignore that advice, instead preferring to fly by the seat of their pants, so to speak, to “wing it.” While some of those small business owners are successful, they’re not nearly as successful as they could be had they laid out a well-defined small business marketing plan.Small business marketing strategy step 1: Know your marketThe first step in developing a successful small business marketing strategy is to make sure that you have a really solid handle on your target market. Ask yourself: Who are my customers? Once you’ve identified who they are, ask yourself: What are my customers’ problems? What are their dreams and aspirations? The surest way to answer those questions, of course, is to ask your customers themselves. Even if you can’t afford to hire a small business marketing firm that will conduct focus group tests for you, you can do your own simple survey by hitting the streets and talking to those people you plan to sell to (and make contacts at the same time!). You’d be surprised how powerful that simple task is yet how few businesses do it.Small business marketing strategy step 2: Know yourselfThe second step in developing your small business marketing strategy is to get to know yourself (your business), once you’ve gotten to know your customers. Ask yourself: What does my business do? How is my business different than my competitors’? How does my business help solve my customers’ problems or help them achieve their dreams? Answering these questions will help you to define your unique selling proposition – those aspects that set you apart from your competitors.That unique selling proposition should become your brand – your business’s identity. Your brand is what will pervade all of your marketing materials and what your customers will use to identify you. The importance of diligently developing your brand as part of a successful small business marketing strategy can’t be overstated.Small business marketing strategy step 3: Analyze your competitors’ small business marketing strategiesOnce you’ve developed your brand – that unique identity that tells your customers who you are and how you’re different – you can begin thinking about how you’re going to actually market your business. First, look at your competitors’ small business marketing strategies. Are there obvious gaps that you could fill (and thereby stand out among the competition)? For example, if you see that none of your competitors have websites, you could stand out with a small business marketing strategy online.Wherever you market your business, it must be where your customers are. For example, small business marketing online will be a waste if none of your potential customers use the Internet. Likewise, you may think that writing a monthly column in your local newspaper would be a great way to advertise your services and establish yourself as an expert; but if none of your potential customers read that paper, that small business marketing strategy will fail.At this point, your small business marketing strategy will not only be defined by where your customers are and what your competitors are doing, but it will also depend on your small business marketing budget. A full-page spread in a national magazine may be the best way to reach your target audience, but if you can’t afford to shell out tens of thousands of dollars, it’s not the small business marketing strategy for you.Wherever your small business marketing plan takes you, the careful development of your small business marketing strategy – by knowing your market, knowing your business, and analyzing your competitors’ strategies – will be a critical determinant of your long-term business success.

Occupational Health: Core Areas of Knowledge and Competence, Part 2

OHA’s can contribute by helping managers to manage sickness absence more effectively. The nurse may be involved in helping to train line managers and supervisors in how to best use the OH service, in how to refer staff, what type of information will be required, what to expect from occupational health. By developing transparent referral procedures, ensuring that medical confidentiality is maintained and that the workers’ rights are respected the OHA can do much to ensure that employees referred for assessment due to sickness absence are comfortable with the process.OH nurses, with their close relationship with workers, knowledge of the working environment and trends in ill-health in the company are often in a good position to advise management on preventing sickness absence. In my experience referral to General Practitioners have a limited use for work related issues, and gain best results by as well as keeping the GP aware, referring to a specialist occupational physician.Planned rehabilitation strategies, can help to ensure safe return to work for employees who have been absent from work due to ill-health or injury. The nurse is often the key person in the rehabilitation programme who will, with the manager and individual employee, complete a risk assessment, devise the rehabilitation programme, monitor progress and communicate with the individual, the OH physician and the line manager. Nurses have also become involved in introducing proactive rehabilitation strategies that aim to detect early changes in health before such conditions result in absence from work. Improving and sustaining working ability benefits many groups, the individual, the organization and society, as costly absence and other health care costs are avoided.In many cases the OH nurse has to work within the organization as the clients advocate in order ensuring that managers appreciate fully the value of improving the health of the workforce. OH nurses have the skills necessary to undertake this work and may develop areas of special interest.The occupational health nurse may develop pro-active strategies to help the workforce maintain or restore their work ability. New workers, older workers, women returning to work following pregnancy or workers who have been unemployed for a prolonged period of time may all benefit from health advice or a planned programme of work hardening exercises to help maintain or restore their work ability even before any health problems arise. Increasingly the problems faced by industry are of a psychosocial nature and these can be even more complex and costly to deal with. OH nurses, working at the company level, are in a good position to give advice to management on strategies that can be adopted to improve the psycho-social health and wellbeing of workers.Health and safetyThe OHA can have a role to play in developing health and safety strategies. Where large, or high risk, organizations have their own in-house health and safety specialists the OHA can work closely with these specialists to ensure that the nurses expertise in health, risk assessment, health surveillance and environmental health management is fully utilized into the health and safety strategy. Occupational health nurses are trained in health and safety legislation, risk management and the control of workplace health hazards and can therefore make a useful contribution to the overall management of health and safety at work, with particular emphasis on ‘health’ risk assessment.Hazard identificationThe nurse often has close contact with the workers and is aware of changes to the working environment. Because of the nurses expertise in the effects of work on health they are in a good position to be involved in hazard identification. Hazards may arise due to new processes or working practices or may arise out of informal changes to existing processes and working practices that the nurse can readily identify and assess the likely risk from. This activity requires and pre-supposed regular and frequent work place visits by the occupational health nurse to maintain an up to date knowledge and awareness of working processes and practices.Risk assessmentLegislation in Europe is increasingly being driven by a risk management approach. OHA’s are trained in risk assessment and risk management strategies and, depending upon their level of expertise and the level of complexity involved in the risk assessment, the nurse can undertake risk assessments or contribute towards the risk assessment working closely with other specialists.Advice on control strategiesHaving been involved in the hazard identification and risk assessment the occupational health nurse can, within the limits of their education and training, provide advice and information on appropriate control strategies, including health surveillance, risk communication, monitoring and on the evaluation of control strategies.Research and the use of evidence based practiceSpecialist OHA’s utilize research findings from a wide range of disciplines, including nursing, toxicology, psychology, environmental health and public health in their daily practice. The principal requirement for an occupational health nurse in practice is that they have the skills to read and critically assess research findings from these different disciplines and to be able to incorporate the findings into evidence based approach to their practice. Research in nursing is already well established and there is a small, but growing, body of evidence being created by occupational health nursing researchers who investigate occupational health nursing practices. OHA’s should ensure that they have access to and the skills necessary to base their practice on the best available evidence. At the company level occupational health nurses may be involved in producing management reports on for example sickness absence trends, accident statistics, assessment of health promotion needs and in evaluating the delivery of services, the effectiveness of occupational health interventions. Research skills and the ability to transfer knowledge and information from published research to practice is an important aspect of the role.EthicsOHA’s, along with other health, environment and safety professionals in the workplace health team, are in a privileged position in society. They have access to personal and medical information relating to employees in the company that would not be available to any other group. Society has imposed, by law, additional responsibilities on clinical professionals to protect and safeguard the interest of patients. The ethical standards for each discipline are set and enforced by each of the professional bodies. Breaches of these codes of conduct can result in the professional being removed from the register and prevented for practicing. Nurses have a long and well-respected tradition in society of upholding the trust placed in them by patients. This level of trust in the occupational health nurse’s professional integrity means that employees feel that they can be open, honest and share information with the nurse in the confidence that the information will not be used for other purposes. This allows the nurse to practice much more effectively than would ever be possible if that trust was not there. The protection of personal information enables a trusted relationship between employees and the nurse to be developed and facilitates optimum working relationships and partnership. The International Commission on Occupational Health (ICOH) has published useful guidance on ethics for occupational health professionals’. This guidance is summarized below “Occupational Health Practice must be performed according to the highest professional standards and ethical principles. Occupational health professionals must serve the health and social wellbeing of the workers, individually and collectively. They also contribute to environmental and community health the obligations of occupational health professionals include protecting the life and the health of the worker, respecting human dignity and promoting the highest ethical principles in occupational health policies and programs. Integrity in professional conduct, impartiality and the protection of confidentiality of health data and the privacy of workers are part of these obligations. Occupational health professionals are experts who must enjoy full professional independence in the execution of their functions. They must acquire and maintain the competence necessary for their duties and require conditions which allow them to carry out their tasks according to good practice and professional ethics.”

Franchise Marketing Essentials

Compulsory centralized marketing programs are probably one of the supreme strengths of franchising. Pooling funds from all of the franchisees in a system gives them communally much greater marketing power. This fundamental fund can be used to do things that no individual franchisee could afford. The fund can also be used to hire professionals to produce advertising materials of far better superiority than what an individual owner could create. It is essential for anyone considering a franchise investment to know prior to becoming a Franchisee that the Franchisor’s marketing system is a good one. The essential qualities of a good franchise marketing program include these actions.The first priority in any marketing system is knowing that the results will be more people using the products or services of the Franchise.
Second, allow franchisees to offer their opinions. They work in the market in which they operate and know what works and what does not. The final decision can be made by the franchisor, but franchisees will appreciate your allowing them to become involved. Create a franchise advisory group consisting of representatives of all of your franchisees. They should meet with the franchisor’s marketing group and provide input into future projects and campaigns.Marketing funds should be directed primarily toward covering the costs of controlling the marketing effort (internal expenses, agency fees, etc.). Next they cover the expense of producing advertising resources (print, direct mail, radio and television ads, etc.). Finally, they pay for media purchases to place these advertisements for the advantage of the contributing franchisees. A frequent franchisee criticism is that too much is being spent in one of these area and not enough in another. Clearly there must be a practical balance between these needs.Don’t spend more on brand advertising than on efforts to bring in more customers. Building the brand is very important but so is bringing in customers. A powerful brand is only as good as the customers in brings in. The marketing system should be carefully documented. A franchisor most likely won’t provide all of their proprietary internal marketing documentation, but you can ask for at least the table of contents of the marketing support manuals they provide to franchisees. This will give you a good idea of the extent of the strategies they provide in training franchisees to market successfully. It will also validate that they have improved their systems to the point where they have record them in manuals and other support and training tools.
The undisputable way to determine how the marketing program is working is to start asking the existing franchisees. You’ll find that they will be very accommodating on this topic since few things are closer to their hearts than marketing. Be precise and ask them how well the marketing works in terms of bringing customers to their business. Also ask if they think they’re steadily getting good value from their contributions to any required marketing fund. If you find a franchise system where the greater parts of the existing franchisees are unhappy about the way their marketing dollars are being administered, you can presume that others will be unhappy as well. If most of the franchisees are satisfied with the way the marketing fund is handled then you will often find that franchisees are happy about most other factors in their business as well.
Franchise Marketing Ideas for Explosive Growth
To expand your franchise you must use marketing techniques which will help to reach your target audience. Franchise marketing involves two areas. Customers are first and of course Franchisees. Both can benefit from the same marketing ideas and techniques, but the results differ significantly. Unfortunately, many franchise companies miss this little fact and focus their marketing methods too heavily on one cause over the other.Search Engine Marketing (PPC & SEO)
Search engine marketing means bringing increased traffic to your company on search engines through paid search billboards or other ads as well as natural search earned through SEO practices. Distinguishing between how this helps your franchise grow and how consumers will react is an important difference:Consumer: PPC and SEO techniques will help drive eligible traffic to your franchisee’s local page. This eventually helps you generate more leads or sales because your franchisee location or information pages will hopefully be shown to a direct and relevant audience that is most likely to become a long-term client or customer. It saves consumers time because they are instantly taken to the page that means the most to them because of your ads and to SEO efforts.Franchise Development: Each type of marketing will help drive traffic to your website which in turn will help create more leads. This essentially benefits franchise development the same way as with consumers. Your ads and organic search submissions are optimized for this audience and deliver prospects attracted to starting a franchise.Encourage Online Testimonials.
Testimonials are a strong method for showing your success and satisfaction amongst franchisees and customers. Because you manage the reviews you display on your site nevertheless they can make a big difference:
• Consumer: Testimonials provide opinions submitted by satisfied customers and it is important to include them on your site.
• Franchise Development: Testimonials are important to franchise development because they permit prospective franchisees to see how current franchisees’ businesses are functioning as well as their experiences with the corporate office.Franchise Development
The objective is to invite franchises in the locations where you don’t already have a franchise. Social media can help make this a likelihood by showing the opportunities your business offers next to your target market. Those who are seeing your social media crusade are your target market; consequently your products and services as well as those who relate are all in one place. Once you see who is the most active on social media, you can start generating more personalized content and emails to ultimately start up a conversation.Build familiarity in the media.
This is one facet of franchise marketing that has become more imperative in recent years. Building familiarity of your brand in the media is a great way to find that stability for your two goals:
• Consumer: Local newspapers and TV stations want to know what’s happening in the neighborhoods they cover. Connecting with publishers, editors and producers with press releases of anything newsworthy at your business will always be of interest to media professionals. Offer to write a free column that benefits a news outlet’s viewers. Many local media sources will show interest in your business. Always make sure you’re offering pertinent information and have something you can offer back to these media outlets.
• Franchise Development: Build relationships with media outlets and provide them with in-house research performed about the industry you operate in and how the franchise system operates in general. The information you provide should be valuable and interesting that the general public.Infographics
An infographic is an eye-pleasing portrayal of intricate data. Gather your data, and statistics, and create an infographic to transmit your company messages. They can be used in print, on blogs or on social media platforms.Preparing Your Message
Create a budget to make your infographic. When creating an infographic, using various free programs and templates is not a bad idea. The collecting of data and creating charts and graphs can be time consuming. However, the payout could be substantial.Choose your message.
The infographic should provide details about your business while not being overly complicated. Keep away from messages that are sales-focused. Buy our product is not a good communication to present. Stating how a product expands quality of life or helps to improve business is a better choice. Non-profits, universities and individuals can profit from infographics, in addition to companies. Infographics can present a story to potential customers more easily than you can by speaking.Assemble data that sustains your message.
Choose between assembling your own data or finding reliable data from other sources. The following are good places to find statistics if you can’t collect them yourself:• StatPlanet provides worldwide statistics.
• Search government websites such as the US Bureau of Labor Statistics or the EPA to get dependable statistics.
• Trade journals and scientific studies provide study-based data.
• Make sure to list your source(s) for your statistics at the bottom of each graphic section. Use the most trustworthy sources that you can find.
• Use industry reports from Ibisworld.com.Input your data into an Excel spreadsheet. The data that you gather can be entered into an Excel spreadsheet where you can create charts of varying types to use in your infographic.Choosing Infographic Tools
A graphic designer. If you want a fully personalized infographic, you should consider hiring someone who can produce it. Rates vary by designer so make sure your budget is adjusted accordingly. If you want to use your final infographic to improve web traffic or social media content, then you should hire a graphic designer. A graphic designer with experience will be extremely beneficial. Use a large headline. Don’t try to save space by making the font smaller. Use a big font that is easy to read, so that it catches the reader’s eye.Use your logo.
If you want your website found, make sure your logo, website and social media URLs are prominent in your infographic. If you have a general message that you want to go viral, you can skip this step.Use photographs.
If you prefer you can use photos over illustrations. Use between one and six photographs. Make sure to leave plenty of room to separate the images and add text.

Understanding Health Insurance in Virginia

Health insurance remains one of the most talked about topics when it comes to products that are indispensable for residents of Virginia. With continued increase in healthcare costs, the importance of health insurance plans keeps increasing.It goes without saying that residents of Virginia without insurance coverage are at a greater risk of experiencing financial insecurity during illness or injury. No doubt health insurance plans involve costs but affordable health policies are easily available and with the implementation of healthcare reforms, lots of options will be available to the Virginians.Traditional indemnity insurance plans in VirginiaTraditionally, indemnity health insurance plans in Virginia offer reimbursement against the claims made by an insured person. The level of coverage provided by these plans could vary from basic to comprehensive depending upon the needs of the insured person. Accordingly, the costs of the health plans vary-premiums, deductibles, copays and coinsurance, etc.Managed health care plans in VirginiaUnlike indemnity health plans, managed care health insurance plans involve a group of medical providers that offer comprehensive medical services. They are called preferred or participating providers.There are basically three managed care options:• Health Maintenance Organization or HMOHMOs allow the insured person to select a primary care physician from the plan’s list of medical service providers. If it is necessary, the primary care physician will refer the insured person to a specialist.• Preferred Provider Organization or PPOPPOs allow the members to avail large medical care network. At a slightly higher cost, a PPO generally allows its members to receive care outside its network of providers• Point of Service feature or POSPOS medical plans are special types of HMOs that allow the members to select a non-network provider at a slightly higher cost.Impact of the Affordable Care Act of health insurance in Virginia• Around 109,000 small businesses in Virginia will be helped with tax credit.• Medicare beneficiaries will be mailed a check automatically to defray the costs of their prescription drugs.• Early retirees would be provided options for reinsurance.• $113 million federal dollars will be made available to Virginia starting July 1 to provide coverage for people with pre-existing conditions.• With the new Act, Virginia enjoys the option of Federal Medicaid funding for coverage for all low-income populations, irrespective of age, disability, or family status, for the very first time.• 4.7 million people in Virginia with private insurance won’t have to worry about lifetime limits on the coverage.• 344,000 individuals will not have to worry about to get dropped from insurance policies when they get sick.• Children would be able to stay in their family health insurance policy till the age of 26 years.What to look for while buying affordable health plans in Virginia• Virginians should note what is the maximum coverage level offered in the health insurance plan. This should be the prime deciding factor.• The second point should be the costs involved in a health plan. This could include premiums, deductibles, copays and coinsurance. Consumers can adjust these costs as per their budget.• Virginians should make sure, if needed, that the health insurance plan offers prescription drug coverage, doctor visits and hospitalization benefits. There is no need to buy a health plan if it does not offer such coverage benefits given that consumers need them.• A High Deductible Health Plan (HDHP) with a Health Savings Account (HSA) is a very good option to make sure that consumers get affordable health plans. Virginians should check about this.• Virginians, who need to see a specialist, should make sure that the health insurance plan does not require them to get referrals.• An affordable health insurance plan should have an easy reimbursement procedure. Virginians should make sure that they do not buy from such companies whose reimbursement process is too much complicated. Such plans could actually waste a lot of money and time.

Birthday Party Entertainment – Watch For These “Deadly Sins!”

When planning your child’s birthday, you’ll quickly discover that there are a billion entertainment options available. Let me get something out of the way up front. They are NOT all created equal!Many folks seem to be under the delusion that entertaining children is simple and requires little or no skill. They’re wrong. Entertaining children is a very specialized talent that takes years to develop. Like anything, it’s hard work. You need someone who truly cares about children and has taken the time to develop their craft.Unfortunately, there’s no way of qualifying a children’s entertainer. Just about anyone looking for a fast dollar has hung out their shingle. The last thing you want is to bring on someone who’s looking for “easy money”.Here’s a few ways to tell whether a potential performer is a real pro or not. This goes for all kinds of children’s entertainers, including clowns, magicians, and balloon twisters.Do they Respond to Your Inquiries Promptly?
If the entertainer is a true professional, you’ll hear back from them in 24 hours or less. If they respond via email, check for major grammar or spelling errors. True professionals spell check every email before sending it.How Many Shows did they do Last Year?
Responsible business owners know their numbers. This is an answer they should be able to give you off the top of their head. If they won’t give you a straight answer they may be trying to conceal the fact that they’re new to the market. There’s nothing wrong with hiring an enthusiastic newbie, but they should be up front about their experience.What does Their Website Look Like?
Modern business owners realize that their website is the “face” of their business. Any professional is going to want to put their best foot forward. If their website looks like it was designed in 1996, consider looking elsewhere.Ask for Details About the Performance
If you’re hiring a balloon twister, ask what kinds of sculptures they make. If you’re hiring a magician, ask what kinds of acts they perform and what their audience participation is like. Get the idea? The point here is that any professional entertainer is going to be intimately familiar with the product they’re selling you. If they stumble on this point, move on.When in Doubt, Ask for References
Be sure to qualify those references. Relatives and close friends don’t count. You want to hear from bona fide customers who were satisfied with the entertainment that was provided.Hiring a good children’s entertainer can be a very rewarding and worthwhile experience. The extra time and effort you spend checking up on their credentials will ensure that your money isn’t wasted and your child’s party is a success.

Millville Delaware Online Education

Although Delaware is small in physical size, it was the first state to ratify the Constitution of the United States on December 7, 1787. Because of this, Delaware is known as the “First State” of the new federal union. Millville, Delaware is a small town itself, with a population of 259 in the year 2000, located about a mile away from Ocean View. For small towns, online education can make earning a higher education much easier.The town of Millville, Delaware is in Sussex County, where the beach resort areas are located. A great deal of development is occurring in this county that was formerly predominantly for farming and home to many chicken farms. People from surrounding area moved here to live in close proximity to the beaches. This makes traffic difficult because people from surrounding states also come to visit these beaches. Rather than confront traffic, folks living in coastal areas can conveniently attend classes online. There are three major colleges within the state that offer local students a variety of Millville Delaware online education options.Delaware Technical and Community College – Jack Owens. This campus is located in Georgetown, Delaware and is about 22 miles away from Millville. This community college system has locations in four cities. The Owens Campus was the first campus to open in September, 1967. Ninety-two percent of the students who attend Delaware Tech are from the state. The enrollment at this college last year was 5,274.Students can take a variety of courses online at Delaware Tech to support career, general and developmental education, as well as gain workforce training. Delaware Tech offers online Office Administration Technology online and is a member of the Electronic Education Campus.Courses at Delaware Tech are entirely web-based and offered on a web site provided by the College. The class consists of a course web site, instruction and student email and various online discussion sessions. Coursework it posted on the course web page and student complete assignments and testing online The courses require students to have access to a computer with a minimum 64 MB RAM and Windows 95, 98, 2000 or XP. Online advisors are available to discuss course offerings and requirements.Delaware State University. The Delaware State university is located about 37 miles away from Millville in Dover, Delaware. This college was established on May 15, 1891 as the State College for colored Students under the Morrill Act of 1890. Today, Delaware State University enrolls 3,722 students who come from 28 states and 31 different countries.Students attending Delaware State University can choose from 66 undergraduate degrees, 16 graduate degrees and 2 doctoral degrees, with options such as education, visual and performing arts, mathematics, accounting and finance, nursing and more. Over the past 115 years, this University has grown into a fully accredited university with a main campus and two satellite sites that consist of six colleges.Delaware State University has a variety of distance learning online education experiences that involve teacher planning, technology and various instructional methods that bring together teachers and students at all different times and places. Their unique approach includes classroom learning combined with online resources, as well as courses that are offered in a totally web-based format.Online education at Delaware State University is presented through a system by Blackboard because it is easy to use for managing courses. Three course categories are offered on websites at Delaware State University with varying levels of web use and importance. Some courses are blended learning experiences, while other classes occur completely through a virtual classroom.University of Delaware. The University of Delaware is in Newark, around 78 miles away from Millville Delaware. The University was founded in 1743 and is a unique, state-assisted institution of higher learning with a charter, making for an interesting mix. Enrollment at the University of Delaware is 15,211.There are over 100 academic majors for undergraduates to choose from at the University of Delaware. The faculty consist of internationally known teachers, scientists and authors. The University of Delaware is one of 222 colleges named a Best Northeastern College by The Princeton Review. Students attending the University of Delaware represent almost every state and several foreign countries.Millville Delaware online education students receive the same course content in a virtual classroom as traditional students get in a face-to-face setting. At the University of Delaware, requirements for online students are the same as those for students attending the campus in person. The only difference between an on-campus degree and a degree obtained through distance learning is the manner in which the course is deliveredMillville, Delaware has no schools and a minimal population. Because of this, it is considered a bedroom community for nearby towns such as Bethany Beach, which is three miles away. Millville Delaware online education offered through outstanding universities give students an opportunity to realistically to attain higher education.

Stay Safe While Using Social Networking Sites

We’ve probably all heard of social networking before, but some people might not know the meaning of the term. Would you be able to accurately define social networking, if someone asked? Unfortunately, most people can’t, even if they engage in some type of social networking – especially the online variety.Simply put, online networking is defined as the grouping of people into specific groups, often similar to what you might find in neighborhoods or small communities.Social networking has become more popular online than anywhere else, although it is also done in person – especially in the workplace or in schools. The popularity of online social networking is due to the millions of people that use the Internet, a far larger number than any workplace or school can possibly have. Many of these Internet users are trying to meet old friends and create new friendships.Online social networking utilizes websites that are typically called social networking sites. These sites create and maintain a type of online community that consists of their online users. Many of the members of social websites share a common bond. Depending on the specific site, that bond might be a particular religion, hobby or even politics. Once you become a member of one of these social networking websites, you’ll be able to read the profiles of other members and even contact and interact with them.Although making friends is one of the benefits of online social networking, there are other benefits, including the ability to interact with a large and diverse group of people. People from throughout the world have access to online social meeting sites, so the possibilities aren’t limited to the relatively small number of people in your workplace or school. Even if you live in the United States, it’s possible to develop an online friendship with someone who lives in France or in Japan. When this happens you’ll make a new friend, but you might also learn some things about a totally different culture.As mentioned above, social networking often groups people or individuals together. Several online social networking sites concentrate on specific interests, but other, more traditional sites do not and have a more widespread appeal. The more traditional social sites websites usually have an open membership and essentially anyone can join, no matter what type of beliefs, views or hobbies they have. Once you’re a member of an online community like this, you can start developing your own network of friends, excluding the members you’d rather not interact with.If you’re interested in networking with people online, you’re encouraged to learn more about it, including the potential risks that can be involved. The possibility of encountering online predators and people who claim to be someone they are not are risks you should be aware of. Of course, the Internet isn’t the only place where networking carries risks, there are potential dangers of networking in the real world as well. You need to proceed carefully online, just as you would when you’re meeting friends at school or a bar.Being aware of your surroundings and who you’re communicating with can go a long way toward making online social networking a safer experience. After you’ve done your research and learned everything about online networking you need to know, you can start looking for some specific online communities to join. You can find the information you need by searching online. You’ll probably turn up several communities, including Classmates, Facebook, MySpace, Yahoo! 360, Friend Finder, Orkut.

Purpose of Education

Education—like democracy, free markets, freedom of the press, and “universal human rights” — is one of those subjects whose virtue is considered self-evident. So is the superiority of the industrially advanced countries in attaining them. Consequently, any package that arrives with one of these magic labels on it, automatically qualifies for the “green channel” at our entry ports. No questions asked. This uncritical acceptance has severely crippled our discussion of all these vital topics. For example in education most of our discussion centers around literacy statistics and the need to have so many graduates, masters, Phd’s, and so many professionals — engineers, doctors, etc.— in a given country based on the standards in the industrially advanced countries. The central issue of curriculum, and even more fundamental issue of the purpose of education normally do not attract our attention; they have already been decided by the “advanced’ countries for us and our job is only to follow in their footsteps to achieve their level of progress.Indeed they have. In the “first” world, education has become an extension of the capitalist system. Its purpose is to provide qualified workforce for its machinery of production and eager consumers for its products. Stated in a more polished form, the purpose of education is to provide for the economic prosperity of a country. Similarly on a personal level today the purpose of education is to be able to earn a respectable living.While earning halal living and providing for the economic well being of a country are certainly important Islamic goals as well, the linking of education to financial goals is extremely unfortunate. It turns the centers of learning into mere vocational centers in their outlook and spirit. It degrades education and through it the society.To bring home the pivotal but forgotten role of education we need to recall that there is a fundamental difference between human beings and animals. Instincts and physical needs alone can bring ants, bees, or herds of beasts together to live in a perfectly functioning animal society. Human beings do not function that way. They are not constrained by nature to follow only those ways that are necessary for the harmonious operation of their society. If they are to form a viable, thriving society, they must chose to do so. What drives that choice is the sharing of common goals, beliefs, values and outlook on life. Without a common framework binding its members, a human society cannot continue to exist; it will disintegrate and be absorbed by other societies. Further, the society must ensure that the common ground will continue to hold from generation to generation. This is the real purpose of education. The education system of a society produces the citizens and leaders needed for the smooth operation of that society, now and into the future. Its state of health or sickness translates directly into the health or sickness of the society that it is meant to serve.Today we find many internal problems — corruption, injustice, oppression, crippling poverty — everywhere we turn in the Muslim world. If we think about it, we may realize that most of these problems are man-made. Which is another way of saying that they are largely traceable, directly or indirectly, to the education system that produced the people who perpetuate the problems. The rulers who sell out to foreign powers and subjugate their people; the bureaucrats who enforce laws based on injustice; the generals who wage war against their own people; the businessmen who exploit and cheat; the journalists who lie, sensationalize, and promote indecencies, they are all educated people, in many cases “highly” educated people. Their education was meant to prepare them for the roles they are playing in real life. And it has, although in a very unexpected way!The problem plagues all layers of society. Why are Muslim communities in the grip of so much materialism today? What should we expect when our entire education system is preaching the gospel of materialism? Why have we effectively relegated Islam to a small inconsequential quarter in our public life? Because that is precisely where our secular education system has put it. Why in our behavior toward each other we see so little display of Islamic manners and morals? Because our imported education system is devoid of all moral training. Why our societies are sick? Because our education system is sick.This is the real crisis of education. Before we got into this mess by importing from the Colonial powers what was current and popular, education in our societies was always the means of nurturing the human being. Moral training, tarbiya, was always an inalienable part of it. The ustaz,(teacher), was not just a lecturer or mere professional, but a mentor and moral guide. We remembered the hadith then, “No father has given a greater gift to his children than good moral training.” [Tirmidhi]. Our education system was informed by this hadith. Our darul-ulooms still maintain that tradition but the number of students who pass through their gates is minuscule compared to the secular schools.In the U.S. and Europe, the schools were started by the church. Later as forces of capitalism overtook them, they molded them into their image. Moral training was a casualty of that takeover. But capitalism and their political economy did need people trained to work under these systems. So citizenship training was retained as an important, though diminishing, component of the curriculum— a religion-free subset of the moral training it displaced. Whatever civility we see here is largely a result of that leftover component. The imported versions in the Muslim countries, though, had even that component filtered out. And the results are visible.We can solve our problem once we realize our mistakes. The first purpose of our education system must be to produce qualified citizens and leaders for the Islamic society. Tarbiya, real Islamic moral training, must be an integral part of it. This must be the soul of our education, not a ceremonial husk. All plans for improving our education will be totally useless unless they are based on a full understanding of this key fact. This requires revamping our curricula, rewriting our textbooks, retraining our teachers, and realizing that we must do all this ourselves. We do have a rich history of doing it. Are we finally willing to turn to our own in-house treasures to redo education the way it should always have been?

S&P 500 Rallies As U.S. Dollar Pulls Back Towards Weekly Lows

Key Insights
The strong pullback in the U.S. dollar provided significant support to stocks.
Treasury yields have pulled back after touching new highs, which served as an additional positive catalyst for S&P 500.
A move above 3730 will push S&P 500 towards the resistance level at 3760.
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Pfizer Rallies After Announcing A Huge Price Hike For Its COVID-19 Vaccines
S&P 500 is currently trying to settle above 3730 as traders’ appetite for risk is growing. The U.S. dollar has recently gained strong downside momentum as the BoJ intervened to stop the rally in USD/JPY. Weaker U.S. dollar is bullish for stocks as it increases profits of multinational companies and makes U.S. equities cheaper for foreign investors.

The leading oil services company Schlumberger is up by 9% after beating analyst estimates on both earnings and revenue. Schlumberger’s peers Baker Hughes and Halliburton have also enjoyed strong support today.

Vaccine makers Pfizer and Moderna gained strong upside momentum after Pfizer announced that it will raise the price of its coronavirus vaccine to $110 – $130 per shot.

Biggest losers today include Verizon and Twitter. Verizon is down by 5% despite beating analyst estimates on both earnings and revenue. Subscriber numbers missed estimates, and traders pushed the stock to multi-year lows.

Twitter stock moved towards the $50 level as the U.S. may conduct a security review of Musk’s purchase of the company.

From a big picture point of view, today’s rebound is broad, and most market segments are moving higher. Treasury yields have started to move lower after testing new highs, providing additional support to S&P 500. It looks that some traders are ready to bet that Fed will be less hawkish than previously expected.

S&P 500 Tests Resistance At 3730

S&P 500 has recently managed to get above the 20 EMA and is trying to settle above the resistance at 3730. RSI is in the moderate territory, and there is plenty of room to gain additional upside momentum in case the right catalysts emerge.

If S&P 500 manages to settle above 3730, it will head towards the next resistance level at 3760. A successful test of this level will push S&P 500 towards the next resistance at October highs at 3805. The 50 EMA is located in the nearby, so S&P 500 will likely face strong resistance above the 3800 level.

On the support side, the previous resistance at 3700 will likely serve as the first support level for S&P 500. In case S&P 500 declines below this level, it will move towards the next support level at 3675. A move below 3675 will push S&P 500 towards the support at 3640.

SPDN: An Inexpensive Way To Profit When The S&P 500 Falls

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.